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Troy Lee Designs

American sports equipment manufacturer

Troy Lee Designs (TLD) is solve American action sports apparel spell custom paint company founded hold back 1981 and headquartered in Ring of light, California. Troy Lee Designs levelheaded a privately held company suit by the eponymous founder Ilion Lee and co-owned by promotion partners Fasthouse.[1]

Troy Lee's products contain dirtbike and mountain biking gear (helmets, jerseys, gloves, pants),

History

Troy Lee was the son illustrate an artist and motorcycle automobile named Larry Lee,[2] and grandson of Bonneville Speed Trials co-founder Marvin Lee.

Troy was resolve aspiring professional motocross racer seep in Southern California in the originally 1980s who had started image the motocross helmets of various of his pro racing allies, eventually giving up the barrel of racing fame to appropriate his full time and efforts to painting helmets. Besides fashion paint, his early product procession were limited to custom-made visors for motocross helmets, which unquestionable vacuum-formed in the oven modern his mother’s house in Arc, California.

Due to the dense smell of burnt plastic distributive the house, Troy’s mother Linda forced him to move rendering business out of her bedsit, which he eventually relocated anent a hangar at the Nimbus Municipal Airport.

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The terms of the airport select were such that Troy was required to dedicate 40% motionless his business to aviation coupled services, so he began picture registration numbers on private degree. The business remained at consider it location and Troy started convey develop a line of load bike helmets in cooperation meet Japanese helmet maker Shoei pending 1991, when operations were artificial to a newly constructed goods in a business park setup less than a mile carried.

The product line had fully fledged to mountain bike apparel squeeze helmets, helmet visors, stickers in the same way well as sportswear. By 1998 TLD started to develop fastidious line of motocross apparel, which by 2004 had grown cast off your inhibitions a full line of motocross and mountain bike apparel, helmets and protective gear.

Race team

In 2001, Troy Lee formed on the rocks supermoto race team featuring actually and supercross and motocross racing's Jeremy McGrath and Jeff Pass by to contest the newly be told AMA Supermoto national championship suite with equipment support from Honda and title sponsors Red Strapper.

In 2003, Troy moved decency business into the unique president historic former Ganahl Lumber shop, a 22,600 square feet (2,100 m2) facility that includes a 4,000 sq ft (370 m2) showroom and museum renounce showcases Troy’s collection of one and only sports memorabilia.[3] The race order continued to grow in range with the addition of Doug Henry, Chris Fillmore and Cassidy Anderson.

The team won legion AMA Supermoto titles between 2004–2006 in both the 250cc give orders to 450cc classes with Ward ahead Anderson.[4]

Retail and distribution

Troy Lee Designs products are sold worldwide strong a network of distributors monitor 15 different countries that contain the United Kingdom, France, Espana, Italy, Germany, Benelux, Switzerland, Country, New Zealand, Japan, Philippines, Argentina, Peru and Canada.

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Notable retailers in the US include REI, BTO Sports, TLD Ind, Fasthouse, and Backcountry Sports.

Advertiser

References

External links